Lead magnets & tools
Turn content into clients.
Gated assets and interactive tools that capture leads, all collected in one inbox.
The B2B content system
Leads inbox
Every lead your content brings in, in one place.
Captured automatically
Downloads, form fills, and tool completions become leads the moment they happen.
Source-tagged
See exactly which magnet, post, or tool brought each lead in, so you know what works.
Ready to work
Follow up in-app, export to CSV, or push to your CRM. No lead falls through the cracks.
Leads
Marco Bianchi
via Lead magnet
Lena Fischer
via Scorecard
Tomas Okafor
via Newsletter
Sofia Ricci
via Lead magnet
Assets it builds for you
Checklists
Actionable one-pagers your audience will trade an email for.
Cheat sheets
Dense, skimmable references that show your expertise.
Mini guides
Short branded PDFs that go deeper on a single topic.
Calculators
ROI and pricing calculators that qualify while they capture.
Quizzes
Interactive quizzes that segment your audience by need.
Scorecards
Self-assessments that turn a reader into a sales conversation.
How it works
It builds the asset
Pick a topic and it writes and designs the magnet or tool, on brand and ready to share.
It gates the asset
A clean capture form sits in front of the download or result, hosted on a public page.
The lead is captured
Email and any qualifying answers are recorded and tagged with the source.
It lands in your inbox
Every lead shows up in one place, ready to follow up or push to your CRM.
Common questions
How do leads actually get captured?
Each magnet or tool sits behind a capture form on a hosted public page. When someone downloads or completes it, their details are recorded automatically.
Where do the leads go?
Into a single leads inbox, tagged by source. From there you can follow up, export to CSV, or send them to your CRM.
Can I gate my existing content?
Yes. You can put a capture form in front of any asset, or let it generate a fresh magnet for the topic.
Do the interactive tools require code?
No. Calculators, quizzes, and scorecards are built and hosted for you, with the capture and logic handled.